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Fashion & Style

These 39 New Arrivals Have “Future Viral” Written All Over Them

I don’t know about you, but nothing gets me more excited for a new season like shopping for wardrobe updates. There’s no seasonal transition that I’m more passionate about than the one into fall. Suddenly, all I want to wear are cool jackets, great boots, and sumptuous knits. With cooler weather finally coming into view, I’ve been keeping close tabs on the best new arrivals for the season, and I’m ready to share my edit of the items I’m deeming most worthy of investing in.

Thankfully for me, my favorite retailers are amping up their new-arrival sections, so all week, I’ve been toggling between a dizzying number of browser tabs and let me tell you—I’ve sourced the finds that are about to go viral next. I’m certain these will go on to achieve major fame both on and offline and well, not to brag, but I’m usually right.

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